Getting good at things you don’t want to do

I came across a thought provoking tweet recently – “Be careful about getting good at things you don’t want to do.”

As obvious as that sounds, it is fairly easy to fall into that trap if we are solving for extrinsic measures of success – more money, prestigious roles, better titles, etc. And, extrinsic measures tend to be a natural outcome if all we solve for is “what should I do next?”

A better approach tends to be to to invest in solving who we want to be instead of what we want to do.

It is more upfront investment to understand our motives and values. But, once we do the legwork, solving what we want to do in a way that actually helps us get good at things we want to do turns out to be surprisingly tractable.

Societal success and scale

It strikes me that one of the biggest challenges we face is reconciling our desire to be successful by societal definitions while not giving up on being successful by our definition.

The challenge lies in the fact that extrinsic measures tend to be breadth focused (e.g. number of customers/successful exits/employees) while the stuff that make us feel intrinsically successful tend to be depth focused (e.g. deep relationships, immersive experiences).

Anyone who has built products or services has faced this in their work. It is much easier to move vanity metrics than it to create meaningful impact.

The answer, in work and in life, isn’t to shun extrinsic measures and breadth. We need some of it to ensure it doesn’t get in the way of us getting to the intrinsic stuff.

The challenge, however, is not being so sucked in by the allure of breadth and scale that we forget that its main purpose is to enable the depth we really seek.

Put differently, the optimal strategy tends to be to do things that scale easily so we can then spend more of our time doing things that don’t scale.

Good career advice

Sometimes, I think most good career advice boils down to some version of –

“Don’t be in a hurry to climb some arbitrary career ladder or obtain some badge of supposed honor. Hustle, instead, to identify and solve problems that you think are challenging, useful, and learning filled – even if they’re risky at times. And, while you’re at it, invest effort in becoming self aware, doing good work, and being kind to people along the way.”

As with all great advice – it is relatively easy to formulate and say/find and very hard to live by.

The 100 year career

Oxford university scientists expect us to live to be 100+ with many routinely expected to reach 150 years. Working life will, thus, last well into 70s, 80s and even past 100. How might we approach a career if we knew it was going to last 100 years?

Here are six ideas –

  • Regardless of the career you choose, approach learning like a chef. When you learn something, focus on building the skill to reason from basic ingredients/first principles. Learning how to learn is a high RoI skill because you will need to learn many different skills over a 100 year career.
  • You don’t have to prove anything to anybody for a really long time. Judging your success in 25 years will be like awarding the NBA title to the team leading the score in the first quarter. Again, we’re talking about 25 years.
  • Retiring early is a misnomer. Instead, if you want a way out of your lucrative but uninteresting career, look to get wealthy enough by your desired age so you can spend the next few decades working on ideas that interest you. And, if this path is avoidable, you may want to consider it. Also, if you’re a university administrator, I hope you’re planning out your continuous learning curriculum.
  • It will help to find work you enjoy or feel passionate about. A great way to do that is to get incredibly good at whatever you are doing. We love things we are good at.
  • Your biggest performance improvements will come from improving your attitude. A growth mindset that allows for openness to new ideas will be your biggest asset.
  • Don’t let a setback in your next expected raise or promotion get to you. You’ve got time. :-)

Of course, these ideas apply just as nicely to any career. Maybe we should adopt them regardless?

Search for talent

Companies all over are locked in a search for talent. And, every one of them will tell you how hard it is to find talented people – especially within the constraints of their internal diversity targets.

There’s one reason this “search for talent” is hard – companies only search for talent when they need to fill a position. So, it isn’t really a search for talent. It really is a search for whoever is available now who can do the job.

There is only one time to build your pipeline for great hiring – well before you need to do it.

This exact dynamic plays out in business. Everyone is rushing to please investors in the next quarter. But, every once a while, there will come a Jeff Bezos who decides to stick around and play a very different game. The best time to make a great investment is well before you need it.

But, this isn’t about them, it is about us too. After all, careers are no different. Nearly everybody you know is focused on a horizon between today and 6 months from now. Need to finish that project, get promoted and we’ll see what happens after that. There are very few who are consciously focused on what might be needed five years or even ten years from now.

We all have a choice. Yes, we need to engage with the present. But, we also can choose to build consciously for the future.

We need to plant trees well before we need their fruits.

5 Resume Principles

The CV or resume has been pronounced dead many times over. Yet, they’re still around and are what many recruiters and hiring managers ask for. So, if you’re working on your resume, here’s what I’ve learnt about the 5 principles that great resumes follow.


1. No typos and obvious grammatical errors. People spend 30 seconds on your resume, 60 seconds if you are lucky. They expect you have spent significant time on your resume as it is a one page representation of you as a professional. Typos really muck with your chances – especially in a day and age when Word will do it automatically for you.

2. Consistency. Everything on the resume needs to be consistent with what came before. Formatting is the obvious candidate here. Fonts and font sizes need to be the same. If titles or locations are italicized or laid out in a certain format (e.g. State, Country), all titles and locations need to follow suit.

Also, I recommend minimizing format experiments – I am biased toward letting the content stand out.

3. Space use and section split. This advice is focused on the 1 page resume. There are a few things to keep in mind with regards to space –

  • First, the resume shouldn’t look empty. Lots of white spaces or really large font gives the impression that you haven’t done much. The best way to write a resume is to put relevant achievements to fill 1.5 pages and then remove the less important ones. A font like Arial or Calibri with a font size of 10 is ideal if you have 3-4 years of work experience. Use margins between moderate and narrow.
  • Next, the typical sections are some form of Work Experience, Education and Additional Info. Very roughly, the split of these sections (and what is in them) should be representative of the time you spend on them. So, if you have done your Masters somewhere and worked for 8 years, you’d imagine that work would be 50% of the resume, education around 20% and additional info around 20% with 10% of white space on the top and bottom. It is odd if you are more additional info over work experience, for example.
  • This applies even within work experience. It is very odd if a job where you spent 1 year has 6 bullets when you’ve only written one for a place where you spent 3 years of your life (I’ve seen many such examples). It is okay to add an extra bullet or two for the most relevant experiences. But, don’t overdo it.
  • Finally, it is okay to have extra-curricular activities listed under work but I wouldn’t go beyond a bullet. Use the space to describe your skills.

4. Skills relevant for the job. There are folks who advise people to create different resumes for different companies. I don’t really like doing that. But, if it works for you, go for it. The implicit principle they point to is to tailor your skills to the job at hand. And, that’s important. There are two steps here.

First, every line should start with an action verb – ends with “ed.” There are many great resources out on the internet that’ll help you pick the right action verb. Second, the action verbs should ideally correlate with the role you are applying for. For example, if you are applying for a role that is heavy on data, I would imagine to see variants of “Analyzed,” “Evaluated,” and “Modeled” in your resume. As a general rule, you should be able to boil most roles and job descriptions for the 3-4 skills you really need. And, you should hopefully be able to highlight your relevant transferable skills.

5. Achievements, not actions. The resume isn’t about what you did, it is about what you achieved. So, every bullet in your resume (ideally) should be achievement focused. And, the best way to do that is to have lots of numbers – numbers stand out. This is the part I struggled with the most and this is the part every person I’ve helped struggled with the most. So, let’s break this down further –

Education achievements Common practice is to state a list of education related achievement – “X scholarship” or “Y club President.” The example achievement lines would be –
– Selected among top x% of students for X scholarship
– Elected President of Y club and led club to record year of fundraising ($20,000)

Work achievements – There are 2 ways to show achievement at work –
$ saved/earned or % improved. The best bullets will end with the direct impact of your work. If you have just a few of these, make sure they’re always on top.
Examples:
Led cross functional team to solve call center NPS and instituted training program that led to better customer retention, resulting in $3M savings in 2015.
Analyzed a 500,000 customer data-set and identified opportunities to reduce churn by increasing customer touchpoints, resulting in 3% churn improvement.

Value bullet with a number. The next alternative is to at least put some numbers to show the size of the problem. E.g. worked on a project for a client worth $5M dollars or Coordinated with 14 functions and 58 people to solve a hairy problem.

Additional info achievements – Achievement focused bullets apply here too. For example, the last line is typically a line on interests. This line is wasted if you just put in – “Movies, shopping, walking, reading” or some variant of that. Pick one and tell us something cool. An example – “Running enthusiast and recently ran the X marathon.” That serves as a conversation great starter.


A great resume typically goes through 10-15 versions before it is perfected. Of course, it is ideal you don’t drop your resume and hope for a recruiter to read it. The best way in is through referrals (More in the 3 phases of the job search process). But, when it is eventually read, the role of the resume is to make the person reading want to talk to you to learn more.

Getting to that takes work. But, when the work is done, it shows.

What to do versus who to be

A close friend emailed Hunter Thompson’s letter “On Finding Your Purpose.” I’d read this a while back but I’d forgotten about it. And, it resonated very deeply this time around. The part that resonated was his distinction between what we want to do and who we want to be. I picked out my favorite notes below.

As I said, to put our faith in tangible goals would seem to be, at best, unwise. So we do not strive to be firemen, we do not strive to be bankers, nor policemen, nor doctors. WE STRIVE TO BE OURSELVES.

But don’t misunderstand me. I don’t mean that we can’t BE firemen, bankers, or doctors — but that we must make the goal conform to the individual, rather than make the individual conform to the goal.

Decide how you want to live and then see what you can do to make a living WITHIN that way of life. But you say, “I don’t know where to look; I don’t know what to look for.”

And there’s the crux. Is it worth giving up what I have to look for something better? I don’t know — is it? Who can make that decision but you? But even by DECIDING TO LOOK, you go a long way toward making the choice.

I feel I’ve been stumbling at the fringes of this idea in my years writing here without ever explaining it with such clarity. Its beauty lies in its simplicity. The conventional approach to life is to focus on what we want to do. We, then, shape who we want to be in accordance. If we end up in a job that requires us to work 90 hours a week, so be it. We’ll give up those dreams of valuing health or family. It assumes no thought or intention.

Instead, decide who we want to be and seek to find a career that conforms. This is hard. Who knows what we want to be?

It turns out we don’t really know what we want to do either. For the most part, we just start with an unconscious hypothesis and keep moving forward. The only difference is that we seem to be following millions of others who are doing the same thing. It is easier.

And, as always, let’s not confuse easier with better.