I recently started building products focused on healthcare affordability in the US. As I was ramping up on a new space, the biggest question that sparked my curiosity was: how did we get here? I plan to write about this weekly with the goal of chronicling the decisions, accidents, and breakthroughs that built the US healthcare system.
In 1940, only 9% of Americans had health insurance. A decade later, it was nearly 50%. By 1960, almost 70%.
What changed? A wartime wage freeze.
In 1942, FDR signed the Stabilization Act — freezing salaries to combat wartime inflation. With millions of men at war, labor was scarce and wages were surging. The freeze was a blunt fix for an urgent problem.
But benefits were exempt. So employers competing for workers did the logical thing — they competed on health coverage instead. Henry Kaiser, owner of a construction company who was branching out into shipyards, was among the first to figure out how to cover his workers comprehensively, keeping his shipyard workforce healthier and more productive. Others followed fast.
Then in 1954, the IRS codified a tax exemption making employer health contributions tax-free for both employer and employee. A $500 health plan was now worth more than a $500 raise. The economics became self-reinforcing.
For millions of Americans, this was transformative. A factory worker in Ohio who had never seen a doctor in her adult life suddenly had coverage. She went in for a check-up. They found something early. She lived another 40 years. That story played out across millions of households.
In 1944, when jobs lasted a lifetime, few thought to ask the obvious question: what happens when you leave?
The answer took decades to arrive — and it shaped everything that came after.
Next week: Henry Kaiser’s health plan for his shipyard workers became something far larger. You almost certainly know his last name.
