I wrote yesterday about the adoption of renewable energy and ended with the idea that “when in doubt, follow the money.” I had a few stories from some of the national parks I spotlighted recently that speak to the same idea.
At the Tadoba Andhari Tiger Reserve, we learned about one of the dominant males — Chotta Matka, or CM. You become a dominant male by challenging another dominant male. CM did that many years ago. But in his first attempt, he was lucky to escape severely injured (most die).
He found himself trying to recover near a village. As he was unfit and unable to hunt, he realized he could simply kill domestic cows. He healed himself killing a few cows and then went back, winning the subsequent battle and becoming the dominant male. He’s since continued to defend his territory by killing off any competitors.
The interesting thing about CM is that he still chooses to eat cows. He hasn’t bothered hunting deer as cows are significantly lesser work.
Which leads to the next question – why does a nearby farmer put up with that? It turns out that as soon as CM attacks a cow and the farmer reports it, the government pays the farmer 30,000 rupees – a reasonable compensation. The reason the government can do that is because CM is a major draw to the reserve and brings in revenues to the national park far greater than 30,000 rupees per cow eater. A simple illustration of cost and benefit.
There was a similar story around deer grazing in farmlands. When nearby farmers got upset, they resorted to killing the deer. But soon, the government made a deal – leave some farmland for the deer to graze, and the government would pay for its use. More deer means more ability to sustain predators, and more predators like tigers and leopards means higher revenue – revenue that can be shared back with the farmers.
Another example was from our time visiting a mangrove near Manuel Antonio National Park. The boatman’s father used to be a crocodile hunter – crocodiles were very valuable for their skin. He would literally swim into the water, find crocodiles, wrestle with them, and kill them. His son now does the opposite. He plays a role in the conservation of crocodiles, because they realized these species bring in a lot more revenue via tourists than they ever would because of their skin.
These are all examples in the wild that speak to the same idea. When the economic incentives shift, behavior shifts. None of these behaviors changed because it was the right thing to do. They changed because the incentives were right.
As humans, we often spend a lot of time talking about why certain changes matter – why something is the right thing to do. As if that leads to action.
I certainly have done that far more often than I’d like to admit.
The more effective thing to do is to figure out the incentives and change them.


















