Brevity isn’t all that important

The smartphone obsessed reader would have you believe that brevity is what defines good writing. More than a paragraph? You must really suck as a writer. One scroll is all the attention a reader will give you before they move to the next thing.

Here are five things I’d take over brevity –

1. Useful
2. Inspiring
3. Thoughtful
4. Memorable
5. Clear

Brevity matters, sure. I’d love for what is written to be as short as possible. However, if it means becoming less thoughtful or less useful, I’d prefer the long version – thank you very much.

Inspired by David Heinemeier Hansson’s excellent post – “Simple just isn’t that important.”