
Gifting Books


Happy start-of-the-week!
What do I love about the book? It’s depth and inherent simplicity. I still don’t rate it above my bible – ‘The 7 Habits of Highly Effective People’ but I would definitely recommend this book to more people because it covers a simple concept in great depth.. with astounding simplicity.
2 test groups of people were asked to donate to a Cancer cause.
The 1st group was asked – ‘Would you be able to help by giving a donation?’
While the 2nd was asked – ‘Would you be able to help by giving a donation? Even a penny with help.’
They found that this small disc in copper and zinc (i.e. the penny) was worth its weight in persuasive gold! People in the ‘Even a penny will help’ were almost twice as likely to donate to the cause – 50% vs 28.6%.
But, what about donation size? Again, the research team were amazed – there was NO difference in the average donation per contributor.
Here’s to trying ‘Even a penny will help‘ this week!
Haha.. Happy Friday..
Have a nice day! :)