I received an email from Mailchimp saying they’re closing my account as it has been inactive for 2 years.
They had a clear reason for doing this – they want to delete the user data involved to reduce security risks.
In one stroke, this likely reduced internal tech debt, possible security vulnerabilities, and greatly simplified compliance. Genius.
It also makes for a delightful user experience. I’m clearly not using my Mailchimp account and I’d love to remove it instead of a continued zombie state existence.
Delightful user experiences can come from the most unexpected of places.
Great job, Mailchimp. I hope more services follow your lead.