Harry’s Marketing Examples

A newsletter I learn a lot from is “Harry’s Marketing Examples.” Every couple of weeks, Harry shares a collection of marketing and copywriting tips that are that nice mix of insightful and funny. Below are two examples from the latest edition.

1/ My favourite cold email pattern
Personalise. Pain point. Pitch.
Cold email pattern
2/Write with conviction
• Don’t say “a” say “the”
• Don’t say “help” say “how”
• Don’t say “alternative” say “replaces”
Conviction Copy

Thank you, Harry, for sharing these. You can subscribe to his newsletter here.