We’ve seen growing adoption of the Apple Watch amongst our group of friends lately. A big part of the reason to adopt has been sharing fitness activity with each other.
So, we see each other’s daily activity summary and get small haptic nudges when someone in the group finishes a workout. It is a lovely way for us to feel connected and motivated.
So much so that it has transformed the new adopter’s experience. A good friend recently joined the group and, inspired by the rest of the group, he’s hit his activity targets every day since getting the watch.
“People like us do things like this.”
It has changed our behavior by changing our culture. The combination of community and culture are among the most powerful levers we have to effect change.