Written selling

Most non-sales job descriptions underemphasize the amount of selling required as part of our jobs. And, of all the selling we do, the ability to do “written selling” is, ironically, under-sold.

Written selling is all the writing we do on a daily basis – via long form documents, emails, and messaging conversations – to persuade others on the merits of whatever it is we’re selling.

We could be selling belief in a vision in a long form doc, the fact that we’re on top of the crisis-of-the-day in an email exchange, and that the task at hand is the best use of our teammate’s time over a message exchange.

When we picture selling, we picture the verbal version. But, in today’s workplace, our ability to write persuasively is a high leverage skill.