App release notes are the notes that accompany an app update. Most people don’t read these as they are generally very staid and boring. “v2.1 – bug fixed on pressing send button in screen in some iOS devices.”
Over time, however, developers realized this was a nice way to showcase their creativity. So, companies like Medium, Tumblr, Pinterest, et al, created notes that were a almost random. This evolution got a bit annoying for hardcore users who wanted to understand what was fixed. “Jam packed full of amazing things” and “bug fixes” didn’t do it.
Release notes need to be functional – they need to inform users on what has changed. However, that doesn’t mean you can’t inject creativity. A good friend shared Slack’s release notes as an example of their sense of humor (Thanks Kaushik!). Slack is a workplace collaboration/messaging tool used heavily by engineering teams.
Slack has a history of doing this. Just type “app release notes” on Google Image Search. They are specific about the bug (functional) but always describe it with humor.
I think of this as an example of doing small things with extraordinary love. After all, release notes could just easily be a tedious exercise. However, you can almost feel the love as Slack works through fixing one bug after another.
We can all add personality and character in the small things we do.
All we need to is decide to do the small things with extraordinary love.