This is a line I repeat to myself every time I get started on a new project, initiative, or a relationship of any sort. The novelty of new disappears quickly.
To thrive in the long term, we just better be consistently good. As A G Lafley of P&G said, “get good or get out.”
Yes, it is going to be hard and yes, there are going to be many trials along the way. But, you know what? Nobody cares. You either deliver or you don’t. The hero and the coward feel the same things. They just respond differently.
We are what we repeatedly do. And delivering on our commitments consistently is not an act, but a habit.