Welcome to Foundry – setting expectations 101

Foundry Group venture capitalist, Seth Levine, shared his note to portfolio companies recently. A few of my favorite bits were –


I work for you. This is core to our operating philosophy at Foundry. Treat me like someone on your team.

Communication is key. The more information we share the better we can work together (for example, I’m happy to have access to your admin dashboard and pull the data or have you (or an internal system push it to me).

You can’t send me too many emails. Let me do the filtering, not you. Send me anything/everything you think is interesting/relevant. If I have something to say I’ll respond, if not I won’t (I generally avoid “thanks” kind of responses – you don’t need that filling up your inbox).

Leverage my partners. You should feel free to reach out to Jason/Brad/Ryan any time you’d like. We don’t silo at all at Foundry and everyone is available to you. Copy me if you want, or not – up to you. Assume that information is completely fluid on our end so anything you tell them I’ll be up to speed on as well.

My mobile number is xxx-xxxx. That’s the easiest way to reach me (text or voice).

I use Voxer a lot with others that like that communication method – let me know if you’re on that.


A good friend of mine regularly draws my attention to the art of setting expectations. And, this note from Seth was a fantastic example of how to set expectations.

And, on a different note, my favorite line in the post is one for team geeks –  “Assume that information is completely fluid on our end so anything you tell them I’ll be up to speed on as well.

That’s the sign of a fantastic team.

Thank you, Seth and Foundry Group team, for sharing.

setting expectations