Inspiring communication…

…always starts with why.

I saw an email the other day that made me feel uneasy. I couldn’t explain why. I finally realized the issue – it didn’t start with why.

A “why” or purpose is a simple and clear articulation of what you’re trying to achieve.

Even if it is communication about a 14 step process you’d like someone to follow, communicating the purpose helps. Writing about the purpose helps us frame our thoughts better and communicate the idea better.The purpose leaves it open for the receiver to use his brain if he wants to and allows for the system or process to be improved upon. It even leads to a better adherence of the process – “why not?”is best asked after understanding “why?.”

And, most importantly, it has the ability to convert a bloody boring instruction email to a very inspiring one.

Start with why. It just works better.