The opposite of viral

I know a lot of content creators (bloggers, video creators, etc.) would love for a post to go viral. It is one of those fascinations when you start a blog or video channel and wonder what going viral might be like. It doesn’t help that you see all sorts of random content go viral and think – “Hang on a second, so much of my stuff is better/funnier/nicer/more meaningful, etc.”

After nearly 7 years/3365 posts, my learning has been to not hope for viral. In fact, I’d even say – dread viral; because viral brings fleeting fame and you don’t really want fleeting fame. You’ll find many who’ll show up to read that one post or watch that one video and simply go away. The spike in your analytics will soon be gone as well. Nothing tangible would have been built.

Instead, focus on slow organic growth (the keyword here is slow because it is incredibly slow). Delight one reader or viewer at a time. Over time, if you are lucky and good, you’ll find a small group of influential readers who begin spreading the word about your work. Now, instead of one reader, you’ll have two who show up every day. Then 3, then 4, and soon, it catches on. The nice thing about such growth is that you grow with your reputation. You learn how to build your video channel in a sustainable fashion and don’t resort to gimmicks. That builds trust and trust is how important things are built.

Viral, on the other hand, is devoid of trust and, as a result, a sham. You deserve better. Those whom you delight and serve deserve better too. So, if you are creating content, I wish you the opposite of viral. And, I wish you the strength and courage to keep at it for 10 years. Rome was not built in a day. Enron was.

When you most need help..

.. take the time to help someone else.

If you are in need of time, give away your time. If it is resources are what you need, give some away to those who need it more than you.

In the long run, the universe has a nice way of rewarding you for the good you do. But, the real reason to help isn’t that.

As we go through the day-to-day, it is easy to forget how much of the good we already have at our disposal. And, helping someone else is a nice way to remember that. It is generally all in your head. Life is good.

Diversity and “inclusion” vs “exclusion” – MBA Learnings

I ordered a burger at a burger joint run by a crew completely who seemed to all be from the Philippines in San Francisco airport. At a time when it is hard for skilled immigrants to even enter the U.S., how did this happen?

Yet, I wasn’t surprised. I have seen this far too often by now. I’ve found a KFC in the English countryside that was run by a crew from mainland China, many McDonalds outlets in Europe run by Bangladeshis and Indians, etc. Why is it that these very distinct cultural groups form?

The reason, very simply put, is inclusion (hat tip to Prof Adam Waytz for sparking this thought in our Values Based Leadership class). As humans who make all these decisions around hiring, etc., we go a long way to bring in people we like. People we like often tend to be people like us. And, when we keep bringing in people like us, we then tend to create safe and inclusive echo chambers.

That’s why you see entire areas in metropolitan cities that are filled with a certain group of immigrants and, to bring in a popular example, you have corporate boards at most of the top 500 companies in the world filled with white males.

We’ve reached a point when there’s no doubt that diversity is great. Researchers have repeatedly demonstrated that teams with women outperform teams with men. If you’ve ever worked on a team with diverse points of view, this finding isn’t surprising. Making sure you have women, or Eskimos for that matter, seems like tackling a problem of such depth on the surface. However, surface diversity is a big first step to real diversity. And, yet, despite knowing this, problems with diversity still exist everywhere.

Why? Because we focus too much in exclusion. And, our solutions tend to either be creating diversity groups or putting in admission quotas. I feel we’re thinking about it wrong. These are quick fixes and presume the problem is an intentional exclusion problem. And, I think they will not work. Yes, you might have a bit of short term success, but, it will be fleeting because the diversity hires you bring in will not be set up to succeed.

My thesis is that the way to solve this is to focus on the people within the existing system and to help them become inclusive. This is a long and challenging process and is definitely not a quick fix. But, it is the only way you fix the real problem.

Now for a personal story – the last time I was in university, I built a 15 member team to work on a university version of Britain’s Got Talent. I intentionally went about putting together a multi-cultural team of 15 people from 6 countries (all from South East Asia as we were in Singapore). The final core team of 5 that became incredibly close, however, were all Indian. It doesn’t stop there – we were not only Indian, we all came from the same city and effectively spoke the same language and enjoyed the same kind of food. Was this a hiring problem? Absolutely not. It was a Rohan/retention problem (depending on your point of view) – I was still overly biased to be inclusive to people like me to create an environment for people different from me to succeed.

This is an interesting contrast to a team I’m working with now which is almost as diverse as it comes. The interesting note here is that I made little effort to ensure it was diverse – I actually began by speaking to my friends. What changed? Well, me. Many things have changed with time – most of all, it’s been the understanding that there are people with similar values all around the world and really embracing the idea that the world is my family. But, the real change is an understanding that while people might have similar value systems around the world, it takes a little longer to really understand where they’ve come from because you don’t quite have the same common knowledge base. And, trust flows from understanding which, in turn, flows from knowledge. So, it takes much longer (and requires more of an investment) to understand someone really different from you. It is, of course, completely worth the investment.

What does this all boil down to?

1. On a personal level, make the effort to really get to know and understand people who are different from you. Look around and check for what your friends look like. If your friends all look exactly like you whilst you are in a diverse environment, that should be a warning sign. This is much much much much more important if you are in a school of some sort as that’s the single best environment to make friends who’re different from you. It is much harder to find diverse friends at work.

2) On an organizational level, create an environment where the norm is to make the effort to really get to know people. This is hard to do and depends a lot on the culture you create. While it definitely relies on you making sure you have enough surface level diversity to start with, you need to work doubly hard to make sure that translates to real inclusion. You also need to make sure that the basic norms when working in teams in your organization involve leaders who build teams that trust each other. More on this in a different post.

There’s no easy solution to this, no secret sauce. Diversity is going to be a tough problem for us to solve because the real solution is difficult and requires a huge investment in the long term. Yet, it is the single biggest step we can take towards peace and understanding in what is an incredibly diverse, yet connected, world. We’re not going to get over differences in religion and caste and creed without wisdom. And, wisdom, like trust, comes from understanding.

The hardest part about thinking about and working on such topics is that, for very long periods of time, it will feel like you’re constantly banging your head on the proverbial brick wall. And, after feeling like you’ve not made progress, you inevitably begin to question whether it is all worth the effort.

That changes when you do break through the barrier, of course, because figuring this out for yourself, your organization, and your community will likely be the most impactful thing you’ll do.

The process wisdom frontier

As you all know, I’ve been going on and on about the idea about the idea of focusing on ‘process’/systems vs. goals for many months now. I’m sure a search for process will provide an inordinate number of hits in the past year. It has definitely been top of mind in my approach to life.

As I reflect on the progress I’ve made in the past 3 years, I realize that, overall, a lot of things have worked well. For example, I’ve learnt to enjoy the journey a lot more instead of simply driving with an eye on the destination. This, in my opinion, has translated to a better quality of work and deeper learning. It has also resulted in more repeatable processes wherein I’ve focused more on the “how” of learning instead of just attempting to get through it. And, finally, I find myself judging my preparation and performance a lot more than the outcome. That’s a big change and means it has definitely been a happier journey as we spend 99% of our time on the process.

But, there is one frontier I still haven’t overcome and this promises to be the toughest of them all. For important results, I find myself having to work very hard to truly let go of the outcome and just focus on the next process instead. I have to keep repeating the ‘you’ve done all you can and thinking about it now is useless’ idea. It still hasn’t worked nearly as well I’d like.

I realize it calls for a certain amount of detachment from outcomes and a fair amount of wisdom to channel energies only on things we control – both of which have, for the most part, eluded me so far. I guess I’m still experiencing very basic human instincts when I experience these feelings of anticipation. However, I also realize that wisdom is often about letting go of some of these instincts and learning to be above them. Perhaps a part of getting there is not doubting that great processes lead to great results. I don’t doubt the idea especially considering I’ve seen plenty of evidence of the truth in it. But, as far as my own experiences go, this has been a relatively new part of my life and I think I do have a pretty high internal burden of proof. So, perhaps, the full unquestioning belief will come in over time as I experience more good results following good processes.

Either way, letting go of results after a good process is likely to be the final frontier in my process quest. Looking forward to making progress. I will keep you posted on (you guessed it) the process – of course. :-)

Finding root causes

Every once in a while, there comes a day when I feel like I’m just stumbling through it. One mistake or misstep seems to follow another. And, within a few hours, they all seem to snowball into something bigger than they really should be.

This happened again a week ago and, for the first time, I did something that was unusual. I was waiting for the an event I’d organized to start in 20 minutes and was thinking about how best to use the time. Instead, thanks to a suggestion from a friend to relax and slow down a bit, I did just that. I stared into space for 20 minutes.

This ran completely counter to how I was feeling, of course. I was feeling all over the place and it felt like I’d only get better after a few corrective actions. But, I realize now that those are the moments when you need breaks the most. Slow down and take a step back – especially when you don’t want it and particularly when you are making mistakes. It is very similar to the idea of doing less and going to sleep early when having a bad day. The previous distinction in my mind was that bad days were when the universe seemed to go against you while these days were your own doing.

Second, I spent time in the 20 minutes thinking about the snowball of mistakes I’d made in the morning and attempting to find the root cause. I did this by working my way through each of them and asking “why did I do that?” I soon realized the root cause issue was straightforward – I hadn’t slept well. I’d woken up in the middle of the night and, as I was worried about something, thought I’d start working. Bad decision. Always prioritize sleep. After an hour, I’d realized that was futile and tried going back to sleep. And, I didn’t sleep so well. This really hit home as sleep has been the single biggest root cause for days when I’ve felt error prone over the years. I guess a lack of it robs you of willpower, bandwidth and thinking capacity. In short, you say the wrong things and make bad decisions.

A study done a few years ago found many executives and politicians barely got 4 hours of sleep.

Can you imagine what that can do to companies and the world?

The weight of those who are gone

I thought I’d interrupt normal programming today (i.e. the 200 words project) to write about something that is top of mind and personal. I try very hard to abstract from events and focus on the essence of what I’ve learnt. This will not be easy to do in this case but I’ll try.

When I introduce myself to people I work with, one of the ideas I share to help communicate who I am is – I have been shaped a lot by death. Our family lost my uncle to an accident and my father to himself in a space of 3 years. Now, the typical reaction to this for the opposite person to say – I’m sorry. And, if we’re having a really upfront conversation, I generally explain more. You see, the hard part wasn’t that we lost 2 members of our family. The hard part is that my grandmother has, over the 17 years that have gone by, held those who’ve gone dearer to her than those who’re still here. I’m going to leave the details out here and instead just say that very few conversations with my grandmom in 17 years have gone by without us feeling the weight of our absent family members.

I wish this was a unique problem. Given my general comfort with topics that are generally perceived taboo or morbid, I’ve been fortunate to be trusted with information about so many families who have similar dynamics internally. The data I’ve collected over the years has led me to one important conclusion –  we need death education more than we do sex education.

In an average lifetime, we see at least ten births and ten deaths of people who are close to us. And, yet, very few hardly ever get comfortable with the idea of death. That’s a funny situation to be in as death is one among the few certainties of our life on this planet. So, that results in whole families torn apart, relationships broken, and many many unhappy years following a single event. There’s a wonderful Buddhist parable in which a woman goes weeping to the Buddha and asks him to bring her young son back from the dead. He asks her to bring a mustard seed from a house that has never seen death. So, she goes on a long search and comes back empty handed – every house she went to had seen death…

I wanted to write about this today as today was another day when I felt the weight of those who are gone. Today is actually my grandparents 50th anniversary. I’d have loved to interrupt normal programming to wish them a happy anniversary. But, as has been a trend in the past 17 years, there’s always an excuse to mar happy occasions. I’ve made peace with this fact after an “aha” moment 5 years ago. But, my mother hasn’t, for instance. And, that’s tough.

So, I thought I’ll do what I always do and share a few of my biggest learnings from these experiences.

1. Every person is responsible for their own happiness. This has two powerful implications. First, it is that you ought to worry most about your own happiness and not sacrifice that at the expense of others. That’s because, over time, you cannot help anyone else if you can’t help yourself. So, to be useful in the long run, take care of yourself first. Second, you can attempt to help others for a short while. But, after a certain point, it is their life and their responsibility. Don’t try to play god.

2. Really appreciate the people around you. If your mind is always stuck on the past, you’re never going to be able to enjoy the present or the future. All we have in this life is a collection of memories. Yes, there were great memories in the past with great people. But, there are equally great moments waiting in the future. For that, you have to really appreciate and be thankful for those who are with you now. Be great to the people you are with. Collect memories.

3. Express your love and gratitude. Once you learnt to appreciate the people around you, express you love and gratitude. Be generous with hugs, kisses, compliments, affection and love. We sometimes treat our heart as one that has space only for a few. It couldn’t be less true. My experience is that it only expands with time.

4. The world is your family. I’ve come to realize that there is so much family out there in the world. I count myself as a person rich in relationships as I’ve found an abundance of parents and siblings out in the world who’ve taken incredible care of me. I guess you just have to open your eyes to the possibility.

5. Take death education seriously. A couple of weeks ago, I wrote about design firm IDEO’s efforts to “design death” and have those difficult conversations. I think we all have a duty to understand this certainty. If you’ve experienced in some form with a relative or family member, then I hope you’ll take the time to reflect, think, and have conversations about it. Death and the fear of it shapes more lives than you and I can even imagine. And, a lack of an understanding of this concept probably destroys more people’s happiness than diseases like cancer.

For my part, I’ll do my best to add more to conversation here. Death, depression and all such taboo topics are only taboo because we don’t spend enough time thinking about them and really understanding them. And, understanding them is strangely liberating.

One thing that does happen when you do think about these things is you realize how fleeting these moments are. The days feel long, but the years are really short. And, while life may be the longest thing we do, it is still really short in the big scheme of things. It is up to us to do something worthwhile with the time we have and spread as much love and joy as we possibly can instead of being caught in vicious cycles of unhappiness.

As I type these words, there are people who’re dying in various places. Many of these folk likely wish they could live a bit longer and tell the people they loved how much they cared about them – that’s the biggest regret of them all. Some others likely wish they’d lived a life with more meaning.

Happiness is not one of those things that comes assured on our birth certificate. Happiness is hard because it requires us to live a life close to our purpose and have real impact on the people on this planet. But, hard doesn’t make it impossible, of course. To make this life meaningful, to make it count – that’s entirely our responsibility.

And, what a great responsibility it is.

Technical debt and management debt – The 200 words project

Here’s this week’s 200 word idea from The Hard Thing about Hard Things by Ben Horowitz.

Programmers refer to taking coding shortcuts or “quick fixes” that prove to be very expensive in the long run as “technical debt.” As CEO of Opsware, Ben Horowitz referred to shortcut decisions companies and managers make as “management debt.”

He gave a few examples of management debt –
– Offering an employee a very good raise because he/ she receives a better offer from a competitor. Very soon, everyone threatens to quit to get a raise
– Rewarding low performers because it ruffles fewer feathers
– Avoiding an important difficult conversation with the team because it is, well, difficult

Ben’s experience taught him that these “quick fix” decisions always needed to be repaid with very high rates of interest.

We face so many such choices in our daily lives too – spending on a luxury vs. saving, watching TV vs. exercising – I guess that’s why day-to-day living is probably the biggest challenge of them all. So, here’s to remembering Ben’s idea of management debt / “life” debt and getting past our next shortcut decision.

Tech debt and management debtSource and thanks to: www.EBSketchin.com

‘The chief cause of failure and unhappiness is trading what you want most for what you want right now’ | Zig Ziglar

Internal seasons

Of late, I’ve begun to think of states of mind as analogous to the weather and seasons. For example, this is what I associate the seasons with –

Spring – excitement and endless possibilities. This is time for action.
Summer – all is well and feels great. Won’t last forever so enjoy it while it lasts and save for winter.
Autumn – still pretty but surfaces the first signs of caution as winter is coming
Winter – tough and unforgiving and demands shorter strides

I’ve learnt a couple of things from this analogy –

1. Simple frameworks go a long way in helping us process what’s going on. This season analogy, for instance, helps me process how I’m feeling and then understand what the appropriate next step should be.

2. I wonder how our internal weather correlates with the external weather.

3. I think it helps if you treat your internal weather like how you might treat the weather outside, i.e., don’t take it too seriously (sadly, too few do this). Wear your winter coat but don’t compromise on your energy or spirit.

4. And, finally, I am always amazed as to how quickly the weather can change. When I look back, there have been moments that have dramatically shifted how I feel. One phone call about an incredible opportunity that worked out can change the weather forecast for an entire year.

The conclusion, for me, is one I seem to end up at from so many seemingly different angles – be aware of how you’re feeling, understand why, do something about it and, regardless of how good or bad it feels at the moment, keep plugging away. Good stuff happens..

Things that will not change

Amazon founder Jeff Bezos was recently asked about what Amazon might look ten years from now given all the changes sweeping through the world thanks to technology.

His response was that, instead of looking at what would change in the next decade, Amazon preferred to look at what would not change. So, there may be big shifts in the devices customers use to shop, for example, but customers will always favor low prices. A focus on things that will not change helps anchor Amazon to its objectives.

News websites and blogs called described this line as “Jeff Bezos’ advice to entrepreneurs.”

I think of it as advice for life. As we think about our lives in the coming years and decades, it should be clear that a lot of what we think will happen will not actually take place and that there will be more change in the way we do things than you and I can probably imagine. Instead of focusing on that, we’re better off focusing on what won’t change – our values and principles. It is worth thinking intentionally about these values and principles as we adapt to all that happens around us.

Despite its focus to lower prices and deliver a customer-centric experience, Amazon does make the odd misstep. We will, too. Change demands a relentless focus on what really matters.

It won’t be easy… but, boy, will it be worth it.

Despicable behavior and internet ethics

Critic Anita Sarkeesian has been the subject of intense harassment and abuse (a.k.a “trolling”) from the gaming community after sharing her views on how women are portrayed in video games. She shared 1 week of tweets from trolls from on her blog last week. Just as a preview, she has the following content warning before her tweets – Content warning for misogyny, gendered insults, victim blaming, incitement to suicide, sexual violence, rape and death threats.

Now, a question – how many of those who tweeted would have the guts to say that to her in person?

I would be surprised if one out of every hundred had real courage. The most courageous people would look to give Anita a call and discuss her point of view or perhaps disagree with her with a critique on her own. Despicable behavior is a hallmark of gutless cowards. And, unfortunately, such pseudo-macho behavior is a hallmark of cowardly male behavior on the internet.

There are 2 thoughts that come straight to mind –
1. In short term, Twitter needs to take a hard stand against trolling. We need to think of it as bouncers in a club. Users should be given a warning (strike 1), thrown out for a few days for abusive tweeting (strike 2) and then banned from the service altogether if there’s a third strike. I know this would run counter to the typical social media mantra of “we want all the users we can get,” but, Twitter is fairly niche and is really well positioned to take such a stand. (And, it looks like they’re thinking about it)

And, my hypothesis is that a few such actions will stop the rest from such behavior. Cowardice doesn’t do too well with hard action. It is just a question of creating norms – you rarely see such trolls on LinkedIn..

2. In the long term, we need more education and discussion around ethics on the internet. I spent a lot of time as a secondary student learning to write letters as part of the English curriculum. Now, I write letters just once a year but, at least, some of those learnings have been useful in the world of email. Services like Twitter are completely new territory and we need to think intentionally about ethics and norms.

And, the other question for the long term is whether we can figure out ways to reduce emotional distance between two people on services like Twitter. Emotional distance is what makes it easy for a coward to throw insults on Twitter but not in person. It doesn’t feel as “real” and we forget that the people at the other end are real people – a lot like us (see Derek Sivers’ excellent 3 min video if you haven’t as yet). I’m not sure how we’d do that as yet. But, there has to be a way. And, I’m sure we’ll find it.