Things that will not change

Amazon founder Jeff Bezos was recently asked about what Amazon might look ten years from now given all the changes sweeping through the world thanks to technology.

His response was that, instead of looking at what would change in the next decade, Amazon preferred to look at what would not change. So, there may be big shifts in the devices customers use to shop, for example, but customers will always favor low prices. A focus on things that will not change helps anchor Amazon to its objectives.

News websites and blogs called described this line as “Jeff Bezos’ advice to entrepreneurs.”

I think of it as advice for life. As we think about our lives in the coming years and decades, it should be clear that a lot of what we think will happen will not actually take place and that there will be more change in the way we do things than you and I can probably imagine. Instead of focusing on that, we’re better off focusing on what won’t change – our values and principles. It is worth thinking intentionally about these values and principles as we adapt to all that happens around us.

Despite its focus to lower prices and deliver a customer-centric experience, Amazon does make the odd misstep. We will, too. Change demands a relentless focus on what really matters.

It won’t be easy… but, boy, will it be worth it.