WordPress sent me an email as part of a new email campaign this week – “April Site Stats.” As soon as I got the email, I went straight to the bottom of the email and clicked unsubscribe.
The WordPress team does emails well – they are thoughtful about their campaigns and use nice designs and good copy. And this campaign is a smart idea – give people stats and they’ll typically focus on how they can optimize them.
However, in my case, this is exactly what I don’t want to do.
I’m approaching 15 years of daily notes on this blog. And the only periods when I had a decidedly negative experience writing were during 3 short bursts when I attempted to optimize reach. The last of these was over 7 years ago and I have no intention of reliving that phase.
Optimization of any kind brings trade-offs. Choose what you optimize carefully.