I’ve been planning some travel for the summer. This would normally involve a bunch of time spent on search engines attempting to come up with possible first draft itineraries.
This time around, it was replaced entirely by time spent on ChatGPT. 30 or so questions later, I had a good idea of what I wanted to do. This replaced hours of time spent reading various travel blogs.
I don’t yet know if conversational search will replace every existing search use case. But it is clear it is a great research tool – especially in cases like this where you don’t have to worry about its propensity to make up facts.
Someone described ChatGPT as a great replacement for an intern. It is a neat way of thinking about its value prop – thanks to its ability to provide a first cut synthesis of a ton of information.