I rented a car recently that had the following on its dashboard – LDA, PCS, BSM, PBD.

I’m sure they all reasonable explanations – for example, I assume LDA is some form of Lane Assist. But, in the absence of an easily available explanation or an obvious icon, they exist to confuse.

While we can debate how they could have better represented these settings, the key question is – does the driver need to even see this?

They could, for example, have picked the most useful default (e.g., lane assist = on) and simplified the entire user experience.

But that is always hard to do. Our natural proclivity is to use the space we have available.

But empty space is powerful.

And simple is hard.