Innovation and basics

A winner of the award for America’s “most innovative winemaker” explained that there was nothing innovative about his approach. He has simply emphasized natural, ecologically sustainable farming, and fermentation for decades.

In a sense, his approach is all about going back to the basics.

But, he’s done that long enough, well enough, and consistently enough to be regarded as among the most innovative folks in his profession.

That idea applies well beyond wine-making.