Good deal, great deal

We can get a good deal with some effort.

But, getting a great deal often takes a lot of effort. It doesn’t scale linearly.

So, great deals – funnily enough – come with a cost. They require us to invest our time and bandwidth.

So, it is helpful to be clear about the areas of our lives where we want to get that great deal. Best to pick areas where we’re sure the juice will be worth the squeeze.