Two levels

Great Pixar/Disney movies operate at two levels. The story, characters, and visuals works for the kids. The humor in the dialogues works for the parents.

They need to do the job on both levels because young kids need their parents around to watch these movies and enthusiastically accompany them to the amusement parks.

Great products work the same way. They are simple enough for the newbie user but have layers of complexity that get the job done for the more advanced user.

It is easy for a product to work on one of the two levels. But, the challenge is to work on both levels while preserving the simplicity.

It is why building simple products is anything but simple.