Executives and the top 3 company priorities

Inc. magazine once asked executives at 600 companies for an estimate of the percentage of their workforce who could name the top 3 company priorities.

The average executive estimate: 64%.

Actual: 2%.

While this could be a discussion on executive disconnects, the truth is that such disconnects are the default state for all of us.

As a consequence of spending most (all?) of our time in our own heads, we overestimate how many of our users understand our product, how many of our key stakeholders understand our priorities, and how often we make a point that sticks.

The only path forward: when we attempt to build or communicate something, simplify + over communicate by a factor of 10.