In 2016, ~25% of the packages from Dutch e-bike company Vanmoof arrived damaged. These numbers were particularly high in shipments to the US. And, despite trying multiple shipping partners, the results weren’t any different.
That was until their cofounder realized that their boxes were the size of flat screen televisions – and those never arrived damaged because of how carefully they were handled.
Ergo their new packaging -> they placed their bike in a flatscreen television image on the box.
Shipping damage dropped ~80%.
Small creative changes can have disproportionate impact.