“Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tired of them. Change them when your accountant is tired of them.” | Jay Levinson
While this has direct applicability to any brand marketing spend we oversee, it is equally applicable to our personal brands as well.
Brands are built by consistency.
(H/T – This is Marketing by Seth Godin)