I tasted my first Impossible burger last year. I am no burger expert – but, I thought it tasted really good. The Impossible Foods website has some powerful stats on the impact of replacing a beef burger with an Impossible burger.
At a time when the global trends on emissions and climate change aren’t looking good, we need every win we can notch. And, while there’s a lot of power in improving our food choices, the biggest wins come from changes in how massive traditional corporations behave.
Given that, I’m very excited about Burger King embracing “The Impossible Whopper.” Early tests in St. Louis claim to have boosted foot traffic by 18% in comparison to other stores. That’s fantastic news. Even if a portion of that boost is sustained when they launch across the US, it’ll likely inspire the likes of McDonalds to follow as well.
I’m excited to go to a Burger King for a meal myself. I can’t remember the last time I said that.