Strategy and trade-offs

Good strategy involves making explicit choices that are backed by a clear articulation of the trade-offs that accompany those choices.

Articulating strategy well isn’t about listing everything required to be done to win. That part comes easy.

The challenge with crafting good strategy lies in picking the path to winning with the limited resources (and they are always limited) at hand. More often than not, that path involves investing heavily in your own strengths while doing just enough so the weaknesses don’t get in your way.

There are obvious trade-offs with that (or any) approach. But, again, if there aren’t clear trade-offs, it isn’t strategy.