Stopping shoplifting

Bloomberg shared the story of the company behind the product that claims to be able to detect shoplifters by monitoring fidgeting, restlessness, and other suspicious body language. The goal is prevention – if the person is approached, the chances are high that the crime never happens.

On the one hand, this is awesome. If we can use technology to stop folks from committing crimes, that is a win.

On the other hand, it does make me wonder where this road will take us.

For example, will the data about the identified shoplifters go to a centralized database? Will that database be shared with other retailers to stop crime together? Will law enforcement make a case that the data should be shared with them? Will we then use the data in the database to move beyond behavioral signals to demographic signals?

It isn’t hard to envision why these steps wouldn’t logically follow the first. What happens to someone who makes a bad decision to steal a loaf of bread because he’s going through a tough time? Given how quickly he will be identified and caught, how hard will it be for him to pick himself back up after he commits that first crime?

Many questions. No simple answers.