How many followers? How much money?

If someone asked you how many followers you have on your favorite social media site, would you know? How close would your guess be to reality?

What about if you were asked how much money you make after tax in a year?

Now, what if the question involved sharing how many hours you spent engaged (no phones, just paying attention) with the people you care about in the past week?

How accurate would the answer to that be relative to some of the other questions?

We monitor and optimize metrics we measure.

Perhaps the most important thing we can get done this weekend is to figure out what those metrics should be.