Dealing with the one star review

You took initiative. You asked a question no one was asking, suggested you’d do something that you thought mattered, or shipped something. Many in your target audience came right back and told you they were glad you were attempting it. But, one (and there’s always one) gave you a one star review for the attempt.

They told you they didn’t want it and that they weren’t supportive of what you were trying to do.

Now, when we go home that night, we’re most likely going to find ourselves obsessed with that one person who gave us the one star review. Why did they say what they did? If the review was anonymous – who was this person?

The best tip I’ve received for dealing with one star reviews is a post from Seth that said a one star review is simply someone saying – It is not for them.

We may be able to address some of their reservations with better storytelling. But, most likely, the best response is to take a deep breath, say “thanks for letting me know,” and continue shipping for those who care.