When Jeff Bezos was searching for domain names for his soon-to-be-created e-commerce website, one of the names that was strongly under consideration was “Relentless.” They eventually went with Amazon.

I saw this quote in a recent interview with Bezos that reminded me of the “relentless” story –

“Friends congratulate me after a quarterly-earnings announcement and say, ‘Good job, great quarter,’ and I’ll say, ‘Thank you, but that quarter was baked three years ago.’ I’m working on a quarter that’ll happen in 2021 right now.” | Jeff Bezos in a recent interview with Fortune.

I’ve shared many lessons from Jeff Bezos’ wisdom over the years. I think I’ll be adding this quote and the reminder to keep plugging away on building for the future to the list.