Flossing and the power of great product design

Most of us know flossing is good for us. Getting to the area between our teeth is impossible with toothbrushes. Floss helps us with that. It makes sense. And, yet, I hated the idea of flossing. The traditional approach to flossing involved an elaborate dance with my fingers and I ended up finding excuses on most nights.

Then, I read about Listerine’s flosser and decided to give it a spin. Listerine ensured the product was designed with a handle and replaceable heads. It sounded great. And, it was.

One of the top reviews on the Amazon page of this product was “Habit forming.” I couldn’t agree more – that is what this did for me too.

This flosser, thus, has become a daily reminder of what great product design looks like. By virtue of thoughtful product design, it makes it easy for users to form a habit to do something that they both want to do and is good for them. It is exactly what the best products do.

Learn from the flosser, we can.