The best way to save money while shopping doesn’t involve scouring every coupon deal available and then using all or most of them. It doesn’t matter how efficient we are in the coupon use process. It just turns out that the best way to save money while shopping is to buy the few things that we actually need.
Productivity isn’t any different. The most powerful productivity hack we have at our disposal is the choice to be thoughtful and clear about what we decide to spend our time on. Hacking things we shouldn’t be doing isn’t helpful.
Or, as Peter Drucker masterfully put it –“There is nothing so useless as doing efficiently that which should not be done at all.”
Choosing what we do is a more important decision than how we do it. Effectiveness > Efficiency.