No outbound marketing, promotion or hype

On his new podcast, Seth shared a story from a conference 20 years ago. They were going around a circle and introducing themselves. One of them was the co-founder of a then lesser known search engine.

He said – “My name is Sergey and I have this little search engine called Google. We don’t do any outbound marketing, promotion or hype. We figure that, one day, everyone will use Google. We also know that Google gets better every day. And, since it gets better every day, we are in no hurry for people to try us the first time.”

It is a profound way to think about your product.

However, I think it has just as much applicability in our lives. We can sometimes find ourselves in a hurry to meet that next important person (“network”) to get access to new opportunities.

But, if we acted on getting better every day, maybe there’d be no reason to hurry at all?