Please do not reply

I began moving my mouse toward the reply button to explain to the folks at Equifax that the link wasn’t working. That’s when I saw – Please DO NOT REPLY to this email as it is system generated and will not be read.

What if companies sent emails that said – “PLEASE REPLY if you have any questions or concerns. We care about what you have to say and your messages will be read and responded to.”

It will likely be cheaper that an expensive advertising campaign that talks about how their brand cares.

And, likely more effective too.