When companies become corporations

When do organizations and companies become big corporations? I think there are a few tell tale signs –

  1. You stop feeling treated as a customer and begin to feel yourself treated as a number. For example, you need to pass the annoying robot voice or 4 numbers test before you speak to a person. That’s when you know they have “scaled.”

2. Customer services loses the power to say or do something that isn’t in the manual.

3. You get a 30 page legal document for your terms and conditions.

4. You get corporate speak instead of a real apology.

5. You don’t feel you can trust them to help you or care. This tends to be the surest sign.

Of course, the big corporation is just something we feel. Nothing may have really changed in the company’s exterior messaging.

But, as customers, we know when it happens.

7 thoughts on “When companies become corporations”

  1. Do you think this is a natural progression of most companies, if the goal is more and more profits? Inevitably, will this mentality lead you to being a corporation, as described above?

    1. I think it sadly happens most of the time. That said, there are definitely a few that seem to have handled growth well. Especially those whose core competence is customer service.

      1. True…also, at the end of the day we are all humans with the same hardwiring, such as the more, more, and more syndrome. I’m sure we have all experienced the sensation of wanting more, getting it, and then realizing you still want more :)

  2. It’s simply a matter of profits over people. Those automated systems used to staffed by actual people. You can’t even press 00000000000000000 to get a person on the phone anymore. You get “I didn’t get that. To listen to your options again press 9…” And we will only see more of this automation as AI begins to dominate the work space.

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