Here’s this week’s 200 word idea from Things a Little Bird Told Me by Biz Stone
When Steven Spielberg was shooting the movie “Jaws,” he wanted to create a realistic model of a shark so they could film it attacking people for all the scary scenes. However, this was going to be very expensive and beyond their budget. Faced with this constraint, Spielberg had a new low budget idea – shoot it from the point of view of the shark under water.
And, guess what? Way scarier!
Similarly, Herman Houser, whose company manufactures ARM chips that power a large proportion of the world’s cell phones, said the chips arose out of a computer chip making project where he gave his engineers no resources. They ended up creating a low cost low powered chip that didn’t really work for computers but was perfect for cell phones.
Twitter’s co-founders channeled constraints at a time when there were seemingly no constraints to publishing online. Twitter introduced a 140 character limit that clearly worked. And, lest we forget, Twitter was founded as a result of a two week hackathon.
Source and thanks to: www.EBSketchin.com
‘The response to a general question like “how was your day” may be boring but a constrained question like “how was your lunch with Steve” will always be more interesting.’ | Biz Stone