iTunes Radio

Now that all the noise about the iOS7 and iPhone 5S/C launches have died down, I’d like to share my vote for the best part of the launch. While I’ve enjoyed iOS7 so far, my vote for best feature is iTunes Radio hands down.

I honestly can’t get enough of it. I believe music listeners are of 2 kinds – ones who love to own their music and ones who don’t care. The latter have the likes Spotify taking care of their needs while the former have options of buying CDs/MP3s from Amazon or from iTunes.

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I had decided to invest in all media on iTunes but I was stuck with a problem over the past few months – discovery. I had a very random method of discovery – the largest sources of which were a couple of friends who used to send me good songs to listen to. I used to occasionally check out Grooveshark’s “most popular” list to figure out what’s new and popular. But, no more Grooveshark after 100% legal of course.

To cut a long story short, after many attempts at finding new good songs, iTunes Radio has been a blessing over this past week. After fiddling around with various stations, I searched for Coldplay and found a Coldplay station that plays songs similar to Coldplay. As you listen, you have 2 very powerful options –

1. Play songs like this one. Their algorithms must be very good because by the 3rd day of doing this often, 1 in every 3 songs were songs I already owned! They’re “getting” what I like listening to most of the time. I’d like my Avicii station to do better but I guess it’s still work in progress.

2. Add to iTunes wish list. After a bulk buy of music, I’ve been spending most of my monthly budget on TV shows/movies since. Now, all of a sudden, I have 20+ songs on my wish list and this isn’t going to stop any time soon. What a fantastic business idea!

In short, I love iTunes Radio and I hope you give it a shot.