I carry a water bottle everywhere I go. I recently gifted my favorite bottle – the 18 oz YETI Rambler – and chuckled when I read the sticker.
“Over-engineered” – because it is:
- Dishwasher safe
- Durable kitchen-grade stainless steel
- Double-wall vacuum insulated
- A no-sweat design
- A DuraCoat finish that won’t peel or crack
Over-engineering usually has a negative connotation. Better to cut scope and simplify usually.
But this note from the YETI team said – “We thought about this more than we needed to. On purpose.“
It is a good reminder – when something is meant to be used constantly, trusted, and lived with, over-engineering isn’t wasteful. It’s a sign of respect for the user and a commitment to quality.
The opposite of a good idea is often a good idea.
A Learning a Day 