On Product shills and policy

One of the interesting side-effects of writing a blog on the internet for over 16 years now is the responses and follow up questions after these posts go out. The vast majority of these stay as email exchanges. Today, however, I thought I’d write about two responses to the post from day before yesterday on what I loved about HP’s Instant Ink subscription.

One shared that it felt like an ad. Another asked if I was becoming a product shill.

The answer is no.

But, in the spirit of “write what you repeat,” I thought I’d take the opportunity to lay out how I approach writing here.

(1) This blog has a simple “no ads” policy. I don’t monetize anything or plan to. It is pure cost – an investment if you will. The primary “cost” of this investment is time. The secondary costs are those that go to WordPress (domain/hosting) and Feedblitz (emails).

And the return on that investment is simply the joy of getting to keep this blog going.

The best part about this “bright line” rule is that there are no *asterisks or conditions that apply. No sponsored anything.

(2) I also don’t do guest posts. I share posts I love from the internet from time to time – typically with full credit to the author. But I’ve never done a guest post where I work with an author to post something here. Again, never have and don’t plan to.

(3) The reason I’m able to enforce (1) and (2) is because of an idea I describe as “writing for yourself” vs. “writing for others.” When you do the former, you can simply focus on the upside that matters to you. In my case, it is teaching myself to pause everyday to write about something about I’ve observed, learnt, or been inspired by.

I don’t write every day to grow subscriptions – I barely know what my numbers are and don’t promote these posts elsewhere either. I did this for a while in the early years but soon realized it wasn’t what I wanted to do. It is also why you don’t see any reminders to forward or subscribe.

I spend enough time optimizing metrics at work. This is a pure joy and learning zone. I show up every day, write, and go back to living my life. I’ve come to appreciate that meaningful outcomes in life are best when they ensue vs. when they’re pursued. As a result, I’m left with gratitude for you/ the community of folks who’ve been on this journey – many for over a decade.

(4) I do write about all kinds of products and businesses I love. This happens from time to time. If I had to guess my frequency, it would perhaps be one every month on average. In the past couple months, I wrote about Instant Ink, Schwab, Perplexity, and Designer Discount Club. These are the ones that come to mind at this moment at least… and there have been many more over the years.

Sometimes, I write because I’ve learnt something from how they operate. Sometimes, it is just because it has given me joy. But perhaps most of all, it is because I build technology products for a living. And I’m fascinated by great product/service experiences.

All that said, I’ll close with a thank you as always for your feedback and notes on these posts – especially those that inspire follow ups like this.

Instant Ink

We purchased an HP Officejet printer a couple years ago. The combination of the pandemic and young kids who needed stuff printed from time to time made it a necessary purchase.

It was definitely liberating to know we didn’t have to go to a store nearby for a quick print. However, the thought of all those ink cartridge refills made the whole business of owning a printer feel unsavory.

That was until I learnt about HP’s Instant Ink program. It is a simple idea – you pay a monthly fee between $1.5 and $7 depending on your usage. I’ve been on the $1.5 plan most months with occasional shifts up if I expect significant amounts of printing.

In return, HP mails you cartridges when they detect low ink levels.

It is a subscription that just takes away the hassle of owning a printer. The best kind of subscription.

Well played, HP team.

A few lessons

(1) The market and business model matter much more than our work. It is the equivalent of running uphill vs. downhill.

(2) Our ability to deliver results in our product/area/market matter lesser than timing. Being at the right place at the right time is the ultimate accelerant. Some part of this is building the right skills and some part of it is dumb luck.

(3) Facts don’t matter as much if you have the ability to distort them to tell the story you want. This is true in any large enough organization and is especially important if you want to pursue a career in political office.

(4) Complaining about recurring behavior is a lot like complaining about the weather. Either switch locations… or make peace with it.

(5) Who you know often matters a lot more than what you know and how well you know it.

(6) Show me the incentives and I’ll show you the behavior and the outcome.

(7) Karma often plays out on a timescale longer than we hope.

Storms

“And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about.” | Haruki Murakami

This is a beautiful and truthful note about the storms – personal and professional – we face.

The person who walks in isn’t the person who walks out.

(H/T: James Clear’s newsletter)

Just say it like that

A good friend shared an exchange with their therapist. The question, at hand, was a variant of – “What is the best way to say <some difficult thing>?”

To which, the therapist said – “How would you say it to me or to another friend?”

And once this friend responded, the therapist simply said – “Just say it like that.”

It resonated.

The fisherwoman and her friend

There’s a folk tale about a fisherwoman* who goes to visit her friend. Her friend sold flowers for a living and lived in a home full of beautiful smells from flowers – a contrast to the strong smells (stink?) of fish.

However, the fisherwoman has difficulty sleeping at night. Eventually, she realizes that she just misses the smells of her home. She remembers that she brought her fish basket with her. So she brings the fish basket close to her head and finally falls off to sleep.

I’ve remembered this story many a time over the years. It reminds us of a simple idea – to each their own.

Someone’s discard pile might have the stuff of our dreams. And vice versa.

Self-awareness and an acceptance of what matters to us goes a long way in helping us shape the life we consider good.

The more we understand this and align ourselves with people who value similar things, the more peaceful our lives will be.

*PS: There’s another western folk tale about a town mouse and country mouse that also drives home a similar lesson.

Fires and fresh grass

Grasslands need to burn from time to time. That burning creates the opportunity for fresh grass to grow. That fresh grass, in turn, helps feed the many herbivores who rely on it for nutrients.

I think it has parallels in our lives as well. It is good to set fire to our routines and recurring meetings from time to time. That reset creates space for new ideas and systems.

What got us here won’t get us there.