2 questions –
(1) What percentage of the population will say they value exercise over television?
(2) Of the percentage who say they do value exercise over television, how likely is it that they pay more per month for television (via the TV they own + Netflix/Disney+/pick-your-cable-equivalent and via the time they spend on it) than a personal trainer/gym?
Values aren’t values until they cost us money.
A Learning a Day 