Here’s this week’s 200 word idea thanks to Lifehacker.com and Prof Leigh Thompson on Brainwriting..
There are two leading problems with the average brainstorming session, as Professors Leigh Thompson and Loran Nordgren at the Kellogg School of Management explain –
1. In a typical six- or eight-person group, three people do 70 percent of the talking.
2. Early ideas tend to have disproportionate influence over the rest of the conversation.
The process, known as anchoring, favors the first ideas and forces the unique and creative ideas away through a phenomenon called conformity pressure.
So how can this be avoided? Professors Thompson and Nordgren suggest a process called “brainwriting.” The idea is pretty simple:
– Take 5 minutes and ask the group to write their ideas down on a stack of index cards
– Next, put all the cards up on the wall and ask the team to do a blind vote.
If done right, the best ideas will emerge very quickly.
Here’s to giving brain-writing a shot.
Source and thanks to: The Kellogg school
A Learning a Day 