100% activity, 0% productivity

Prioritization sounds like a really simple idea. Make a list of the most important things to do and just get through them. In fact, there’s a story from the 1920s that a productivity consultant suggested that manufacturing tycoon Charles Schwab make a list of 3 things to do every day and just make sure he did nothing but those 3 things. Schwab was so happy with the idea that he paid the consultant 125,000 (a huge sum in those days) for the value he added.

If I’d started yesterday a la Schwab with a list of prioritized items, I would have ended the day with items 4, 5 and 6 checked off and the most important items untouched. And, yet, I was “busy” in a perfect case study of a day filled with activity and limited productivity. Activity is anything we do. Productivity, however, is anything we do that helps us make progress towards our goals. Essentially, productivity wouldn’t exist without prioritization.

I’d argue that the ability to prioritize matters more today than ever before. With so many things we can keep ourselves busy with it, it is really easy to confuse activity with productivity. I also notice that yesterday just left me feeling tired and discontented. It is amazing how de-motivating a general lack of purpose can be.

So, today, I plan to do a Schwab and start with a list of the 3 most important things. Here’s to regaining some of that energy.