.. and the thing that is most remembered about them over time is a creative, constructive and corrective response, then why the hell are we so scared to make them?
Johnson & Johnson’s response to Tylenol won them worldwide trust while British Petroleum were brought under intense scrutiny. Both these mistakes are about as large as they get. And, yet, they’re inevitable. Machines fail, humans make mistakes, and circumstances sometimes go against you.
Ignore the impulse to avoid them. You can’t. Ignore the impulse that says “Oh shucks, I am screwed and should cover that up.” That’s both useless and harmful in the long run. And, focus entirely on the response. In fact, take it a step forward and make it a point to use every response as a part of your mistake recovery practice regime.
And, once you’ve done that, share it with the world so other’s can learn to do that. If you don’t know how about doing that, write to me. We’ll anonymize it, share it, and have a good laugh. No embarrassment required. By reflecting on it and ensuring an appropriate response, we will have done as much possible to avoid making them again. That’s the best we can do.
Mistakes are how we get better. Mistakes are how we get made.
