Pixar frame – The 200 words project

Here’s this week’s 200 word idea from To Sell is Human by Dan Pink

While one might imagine Pixar story writers conjuring up amazing stories without constraints, every Pixar story is tested with and uses the following frame –Once upon a time… (there lived a fish called Nemo with his widowed father)
Every day… (his widowed father warned him about dangers in the sea)
And then one day… (Nemo swam out and got lost)
Because of that…(he was captured..)
And because of that… (Dad went to search for Nemo)
Until one day.. (they found each other and realized..)

This simple framework ensures the stories has the requisite twists and turns to be a successful film. If a story lacks any of these elements, the framework will call it into focus and help the team fix it.

Perhaps we should work on creating simple frames for our pitches, presentations and meetings (e.g. current state, planned future state, plans to bridge the gap).

PixarFrameSource and thanks to: www.EBSketchin.com

‘Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline: exposition, development, and recapitulation. Were they dull?’ | David Oligvy

The assumption of unlimited time

A friend recently shared a story of a friend she’d known well while growing up – she had a near fatal car accident with multiple head injuries. It seemed like a lost cause but she luckily recovered and has been on a very long road of recovery since. Such recovery can go on for years and, while she has resumed a normal life, it’ll still be a very long time before she can get back to being her former self.

The thought that crossed my mind then was the importance of such stories to repeatedly question our assumption of unlimited time. We assume unlimited time when we plan our future – “In 20 years, I’d like to do…,”” in 5 years, I think I’d like to do this,” “When I’m 60..” And, yet, one unfortunate moment can change all these plans forever. I don’t believe it is wrong to plan for the future. It’s the right thing to do. Build like you’ll be here forever but also live like you might not be here tomorrow. It’s hard to remember that, however, and that’s why stories of tough accidents and death are important. They ought to remind us that we are, after all, human; and that this road has a definite end.

And, what that tells me is that there is no good in postponing our plans to make this world a better place. Sure, the scale may not seem ideal and the timing may not feel ideal as well. But, we have to get started now. Opportunities work best when they are manufactured. We have it in us to make a positive difference. Our impact may not be as grandiose as we imagined but it rarely is when we get started.

We owe it to ourselves to get started. We don’t have unlimited time..

Feeds and subscriptions check – your help please

I think the move from Blogger to WordPress is nearly done. One downside to the move is that the feeds must have stopped working for all of you subscribed via Feedly and other such feed reading services. I realized this belatedly this morning and I see that my Feedburner subscriptions count has dropped rather drastically.

I have updated the feed settings and I’m hoping that would get a few of you back. For everyone reading this via feed/email, I would like to request your help – has your feed/email subscription transition been seamless or did you actively need to re-subscribe? Your answers would help me understand if there is anything else I should do to make this work.

Sorry I didn’t provide enough of a warning. That’s down to my inexperience. I’ve been working through these issues since the weekend when I had my friend help me with the set up and hosting side of the transfer (Thanks for saving 20 hours I’d have spent making this work, EB!). and while I think we have covered most of the bases (e.g. Disqus comments migration which were not easy), I think there might still be a few hanging threads.

While I am thrilled about the move, I’m kicking myself for not having switched feeds earlier. It’s always a bummer when you realize you’ve lost so many readers. I expected a bit of slippage thanks to the move but as this is a permanent move for the greater good, I hope it works out well in the long run. I feel bad that I didn’t didn’t take swift corrective action. I hope most of you will find your way back. I am very grateful for your readership, encouragement, and support.

FOMO

If ever a generation is in danger of it’s legacy being dictated by FOMO or the “Fear Of Missing Out,” it’s us. Drawing from personal example (so I don’t get on the “this post is not for me” high horse), FOMO is why I checked my email first thing this morning and also why I was tempted to look at my phone as I was staring into space while waiting for a haircut yesterday.

The haircut incident was illuminating – I had just read my feeds, locked my phone, and was staring into space. A minute into the space staring, I felt this itch to check my phone again – just to make sure there were no new feeds. I shut this impulse down and my mind whirred into why the impulse came through in the first place. “FOMO” – a voice shouted.

FOMO indeed. There’s always a new piece of news, a new interesting article, a new email, or a new something else. The only way I’ve found to effectively deal with FOMO is to have a thesis (big word, I know) or strong studied opinion on how you approach information consumption. In my case, my consumption thesis involves consuming headlines from a couple of news feeds (The NY Times, The Financial Times) with the occasional click through to the full article, interesting articles from Lifehacker, and a bunch of personal blogs of people I follow across different fields. Should I be subscribing to Techcrunch? Perhaps. But, it isn’t part of the current thesis.

The benefit of having this thesis is that you aren’t constantly trawling the web for new information. One good example of it’s application is that, one year ago, I decided that checking my Facebook feed would not be a part of my consumption habit (thanks to a combination of aversion to endless gossip and the lure of infinite scroll). So, I use Facebook for many things but I don’t get near the news feed. Similarly, I treat Twitter as a serendipitous source and feel no need to catch every tweet.

The thinking behind this approach is that the information we have available to us with relative ease is endless. What we need to know is not how to get the right information because Google has solved that problem. What we need to learn is how to turn off the information pipe and make the most of the water in the bucket and make sure we only get the kind of water we want  Unlike past generations, we DO have the option of an information pipe that is turned on for 24 hours. But, as you can understand, we only need so much water in a day and the wasted, uncontrolled water flooding where we live can be infuriating.

Form a consumption thesis. Stick to it. You’ll fail a lot in the process. But, that’s just part of the process of learning how to avoid FOMO. And no, you’ll never conquer FOMO. It’s a bit like illness and evil – our job is just to keep it at bay and recover quickly when we succumb.

Answer your email

Cal Newport, whose writing I enjoy and respect, has been going on a tirade against email of late. He’s been making some very good arguments against answering email.

I just thought I’d provide the counterpoint. I think Cal’s advice probably works well for researchers – I can understand that there’s enough going on with having to teach students while pursuing research and email must be a distraction. Also, Cal must receive multiple speaking and interview requests that must be a drain on his time and just distraction in his attempts to be a superstar computer scientist. But, if you are working in the connection economy where working with other human beings is a critical part of building something meaningful, then email is an important part of making and building those connections.

Yes, people overdo it by spending all their time responding to emails. That doesn’t make the essence bad. I’ve met so many wonderful people and had access to some really cool opportunities thanks to email that I would not have otherwise had. I also know many busy and productive folk who are attentive and responsive. If done well, I think the discipline and responsiveness can serve us very well. Additionally, just as many tout phone calls to be a big time saver (and they are in the case of long discussions), emails can be a useful time saver for short interactions, follow up, and status checks.

So, set some boundaries if you will but answer your email. Set aside 30 minutes in the morning to clear your email and respond to anything that can be answered within 2 minutes during the day. At the very least, give this arrangement a shot for 3 months and see how you feel about it. Inbox zero is a wonderful thing.

Self development is best done with others

Self development does not happen by locking ourselves in a room, reading great self help books, and walking out transformed. Of course, you knew that. Apologies for repeating the obvious. So, what is a great process for self development?

My hypothesis would be that it would involve 3 steps –

1. Observing and reading. Keeping an eye out for learning all around us and reading a lot

2. Synthesizing and sharing. Synthesizing what we’re observing/reading and sharing it with others. Setting aside time to teach/train others works best as there’s no better way of internalizing what we learn.

3. Monitoring ourselves to ensure we are indeed getting better. Having trusted friends and family help us with the monitoring is definitely a great help.

When we understand this, it comes as no surprise that data from MyFitnessPal shows that people who shared their food diaries with friends ended up losing twice as much weight or that the peer pressure from a book club or church helps us lead better lives. Developing ourselves requires us to fight the resistance and it is much easier to do so with like-valued friends.

I’ve found time and again that self development happens best when we remove the self focus in the equation. So, if you’re working on a self improvement project, consider taking others along. Not only is there enough learning and happiness out there for all of us, it’s a lot more fun too.

Sand and big rocks

If “top priority” tasks are the “big rocks” and small admin tasks are the “sand” – always focus on the big rocks first. That’s good common sense advice.

In practice, I think almost always works better than always.

I think a bit of flexibility in our getting-things-done process does a lot of good. For example, on days when I feel my attention is fragmented, I find it a lot more helpful to tackle the sand first. I’d never be able to focus on the big rocks till I get a bit of the sand out of the way as the sheer volume of sand stresses me out.

So, if that’s happening to you, don’t feel guilty. Just set aside a couple of days as admin days and plug away on clearing the sand. “Big rock” thinking is not allowed on these days – we don’t care about the big picture. Just focus on managing the sand in your life.

Sometimes, you have to wade through the sand to get to the big rocks. It’s not a sprint, it’s a marathon.

Angela Kapp on retail marketing, branding, and stepping out of the comfort zone

I read about Angela Kapp on Seth Godin’s book ‘The Icarus Deception’ and mentioned her on our Real Leaders project team meeting. Dhanya reached out to Angela and Angela agreed to interview with us and I enjoyed reading and listening to her. Thank you, Seth, and thank you, Angela.

About Angela: Angela Kapp is an entrepreneur, digital pioneer, multi-channel retail expert, and serial traveler. Angela is president of Kappcorp, an advisory and investment company for her interests. She currently works with select fashion and beauty brands in the U.S. and China on consumer marketing and global expansion. She is also the executive vice chairman of The Luxury Club (Hui She Shang), the first brand-authorized luxury e-tailer in China, and a strategic advisor to Baozun, the leading digital and e-commerce service provider in China.

For 17 years, Angela was a senior executive at Estee Lauder Companies. At ELC, Angela created and was the general manager of three different multi-million dollar businesses in three retail arenas: freestanding stores, online, and on university campuses. Internet World hailed her as one of the “Top 25 Shapers of the Net.” Shhe was a member of ELC’s Executive Management Group. Prior to ELC, Angela was founder and president of New York Wise, a fundraising and special events firm.

Angela is a sought-after commentator on multi-channel retailing and global luxury consumers. She is frequently called upon by press, including CNN, The New York Times, China Business Daily, Wired, and Women’s Wear Daily. She is a co-founder of the elite industry group DIG (Digital Influencers Group).

My favorite bits –

“If I look back, my dreams were always changing. Most of the things that I’m doing I might have bet you 5 years ago that I’d never be doing. That’s part of the interest of life.”

One of the things that’s true in fashion, or luxury, or beauty (but particularly in fashion and luxury) is that you typically have a creative force. You have Tom Ford at Gucci; you have Calvin Klein and Ralph Lauren. But then you have the business side. That duo is really important, and when understanding how to deal with someone who is a creative force, the business person is actually someone who can serve you a lot.”

(On Wharton) “They used to say that you’re going to make a finite amount of mistakes in your life. The point of business school is to let you get some of those mistakes out of the way where it’s not going to cost you anything.”

“Depending on the category that you’re in, the internet is either your lifeline or it’s an enhancement to what you do. If you’re in office supplies, it’s your lifeline because nobody’s ever going to walk in to buy office supplies again. You’re not going to walk in to retail. You better invest all of your money in that. If you’re in the beauty business, it’s enhancing and it’s convenient; it has a sense of opportunity and intimacy. Great merchandising makes you want to buy stuff. You have to understand both, and then play them to their best advantage.”

“What people forget is just how much of the luxury business is driven by the aspirational consumer. It’s not the man or woman who can afford everything, but it’s the one that wants to afford just one thing. There’s a lot of business being done by those people.”

“Don’t leave before you leave.” I’m a firm believer of that. Don’t start thinking about the next thing. Make sure this thing gets done. In fact, in everything that I’ve done, I always keep a picture of the last thing that I did to remind of where I was, but also to remind me that I’m not doing that. I’m going to go blaze a new trail. I think that part’s the most important part. Just focus on doing a great job.”

“I’m a big list person. My husband always says that my lists have lists. I make lists for me, I make lists for him. It just helps me organize my thoughts.”

“First, I’m going to tell you the one that I’ve always tried to live by. It was this stupid little thing that my mother gave me when I was in my teens. It was one of those little wall-hanger things and it says, “Do not go where the path may lead. Go instead where there is no path, and leave a trail.” In my work life, that’s always what I’ve tried to do.”

“I’ve found that the more experience and the more success I’ve had, the more interested I am in mentoring people and seeing them succeed. I want people to overtake me. I want my team to be better than I am. I want to learn from them. I want to make them better, stronger, faster, happier, etc.”

“If you’re going to fail, fail fast, and fail cheap.”

Full transcript, as always, on RealLeaders.tv

Red and green buttons – The 200 words project

Here’s this week’s 200 word idea from Seth’s blog

Seth Godin was leading a team of forty people building a complex series of products which had to ship before Christmas. The stakes were high – if they missed by even one day, the entire company was going to fold. They approached it by doing an analysis of the “critical path” and quickly realized that it was a relay race and right now, there was one team carrying the baton.

So, Seth went out and got some buttons – green and red. The deal was simple: if you were on the critical path, you wore a green button. Everyone else wore red. When a red button met a green button, a simple question was asked, “how can I help?” The President would get coffee for the illustrator if it saved the illustrator three minutes. In other words, the red button people never (ever) get to pull rank or interrupt a green button person.

 An understanding of the critical path and an early urgency ensured they made it. As Seth says – “Rush early, not late. It’s cheaper that way, and better for your peace of mind, too.”

Rush

Source and thanks to: www.EBSketchin.com

‘Once you’re aware of who’s on the path, you understand the following: delaying the critical path by one hour at the beginning of the project is the very same thing as delaying the entire project by an hour at the very end. ‘ | Seth Godin