Here’s this week’s 200 word idea from To Sell is Human by Dan Pink
While one might imagine Pixar story writers conjuring up amazing stories without constraints, every Pixar story is tested with and uses the following frame –Once upon a time… (there lived a fish called Nemo with his widowed father)
Every day… (his widowed father warned him about dangers in the sea)
And then one day… (Nemo swam out and got lost)
Because of that…(he was captured..)
And because of that… (Dad went to search for Nemo)
Until one day.. (they found each other and realized..)
This simple framework ensures the stories has the requisite twists and turns to be a successful film. If a story lacks any of these elements, the framework will call it into focus and help the team fix it.
Perhaps we should work on creating simple frames for our pitches, presentations and meetings (e.g. current state, planned future state, plans to bridge the gap).
Source and thanks to: www.EBSketchin.com
‘Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline: exposition, development, and recapitulation. Were they dull?’ | David Oligvy
A Learning a Day 