The Real Leaders Project 2014 edition is here. We have an exciting new year planned for you. We kick-start the year with an interview with Elim Chew, founder of Singapore Street Wear Brand 77th Street.
Aside from being one of Singapore’s respected entrepreneurs, Ms Chew was recently honored as a Forbes Asia Hero of Philanthropy. She sits on over 20 boards and committees of public service, youth and community organizations and has been inspiring students, educators, and budding entrepreneurs for many years now. Thanks, Ms Chew, for finding time for us!
As always, my favorite snippets –
“In the early days, it was a lot of human interaction that led to word-of mouth. In those days, we were the only street fashion wear. It was about being who you are and what you love – if you want to be quirky, then you be quirky – that attracts attention. We became friends with every customer, we know their names and their stories.”
“Kids as young as 9, 10 and 13 are building apps and starting companies. Today, it is about how early you start. There is a lot of knowledge out there that you can learn from. I feel everyone should start as young as they can. If you want to be a chef, start cooking at home for your family and scout the internet for more. While reading is one thing, self-improvement and implementation is another.”
(On motivating young employees) – “I believe that this is a generation that is driven by purpose. You need to show them the purpose. Why are they in retail? Why are they social entrepreneurs. Why are they professionals. In this environment you see the people doing their part of retail. We show them the importance of their initiatives, the vision of helping the poor, the vision of taking an idea to implementation and becoming successful. And usually, its not about the money (Money is great) but the process is so much more motivating.”
“The reason for my success is the number of hours I put in ever since I got into the workforce – I worked everyday. And over the years I have gathered the experience and practice in everything that I do today. However there is a little bit of talent that helps with the starting phase. And that little extra effort you put in affects the olympic record you can break, no matter what your level of talent is.”
The full transcript, as always, is on RealLeaders.tv. Thank you, once again, to Ms.Elim for taking the time!