“In my experience, one of the most reliable indicators that your product will be a hit involves your customers’ hands. In the early days of Dilbert, people were cutting out their favorite strips from newspapers and hanging them on walls. That requires the use of hands to operate the scissors, tape and pushpins. People were putting Dilbert in their PowerPoint presentations, and that requires hands on the keyboard. Some readers collected their own books of Dilbert comics, organized by theme, in three-ring binders. If your customers are only responding with words, lower your expectations. But if they start using their hands, strap yourself in; it’s going to be a fun ride.” | Scott Adams
If you are wondering why your service or product isn’t getting the attention you feel it deserves based on the feedback received, pay close attention to the nature of the feedback. Are people actively using their hands to click “share,” or post on their soap boxes, or are they just talking about it?
As George R R Martin’s fans would say – “words are wind.” They don’t count.
Watch their hands, not their mouths.
A Learning a Day 