We are always judged on 2 broad dimensions – our ability and our willingness.
We naturally focus on our ability since it takes time to develop it and hone it. In fact, we’re normally in danger of focusing so much on our ability that we get caught up in it. If we’re really skilled, we drink ability kool aid. And if we’re not, we feel we’re worthless.
Willingness involves the “soft stuff.” But, here’s the amazing part – while willingness seems less important ability, it is more important than ever before. In a round world, ability mattered a lot more. If you were the best thinker in your village, you were bound to be sought after even if you were an asshole.
Now, however, the likelihood that your village council will find a thinker who is better than you and cheaper than you from elsewhere is really high. Even if they can’t fly the person in to the job, they can always engage him on Skype. Ability can no longer be your only differentiator.
That’s a huge shift – no matter what skills you posses, what you offer is probably not unique.
But your attitude or willingness? Just being the most enthusiastic, tenacious, and positive version of “you” can make all the difference in the world.
Discount willingness at your peril.
A Learning a Day 