My inbox had an email I didn’t really want from Goodreads. Cue: Ignore.
A few seconds later, I noticed that my inbox had an email I didn’t really want from StumbleUpon. Cue: Unsubscribe and see if I wanted to deactivate the account. I didn’t deactivate it. I figured I’d never really given StumbleUpon a shot and I might change my mind. As long as I didn’t get any emails from them, I was okay.
I hate Windows updates. I don’t mind Apple updates. Why?
In two words, love and trust.
I like Goodreads (love is too strong a word for our relationship for now). I don’t know or trust StumbleUpon. While I like Windows (yes yes, I know..), I do not trust their updates as they’ve messed my computer up multiple times. Apple, on the other hand, has proved itself trustworthy with app updates.
The problem here isn’t the individual update or email of course. It’s all about the trust and love these brands have built.
This gets interesting when we apply it to ourselves. What sort of brands have we built? How do people react when they see emails and messages from us? Food for thought.
A Learning a Day 