Were you there when I needed you?

That’s the question a customer subconsciously asks about the customer service of a product or service they use. Ideally, the product would demand no customer service (e.g. Google) but in most cases, you do need help. Whether it’s via an FAQ, a forum, or via an email, live chat or phone helpline, they’d like to have it resolved immediately.

Outstanding customer service aims to answer that question with a resounding YES. They do 3 things very well –

1. They are available as and when their customers need them
2. When they are contacted, they respond enthusiastically to ease their customer’s pain
3. They make sure the feedback reaches their product teams so improvements can be made where possible

It’s the same question our co-workers, friends, and family ask us. Our co-workers want us to be accountable of any output we produce. And, if they needed us, they’d like us to be available, enthusiastic, and have an eye to train them to solve future issues themselves.

Are you around when your customers, co-workers, friends, and family need you?