When I think of the future of consumer technology, there’s one word that comes to mind – Frictionless.
And if I look at the apps that I use extensively, there is only 1 app that meets the bar – Reeder. I use Google Reader for all my blog and news reading and Reeder syncs them onto my iPhone and iPad. It doesn’t matter which device I switch on, I can just pick up from where I left of. If I switched on Reeder on my phone at a spot with internet, I can still reed feeds and blogs when offline and it would sync automatically the moment I get online again.
That ability to pick up where I left off is invaluable to me. Truly frictionless.
I find that struggle with Audible, for example. If I read half a book on my phone, I feel like I should be able to continue on another device and be able to see all my bookmarks. Or, for example, I am typing this post on Windows Live Writer. I absolutely love Windows Live Writer and refuse to blog elsewhere but I can only use this on my Windows Desktop. Repeat frustration for Outlook.
It’s a clear mandate for technology developers – get your app across devices and make sure they ‘talk’. For when it is frictionless and when it ‘just works’, that’s about when consumers fall in love with technology all over again.
A Learning a Day 
